Glossary on Revlitix

Call advertising is intended to encourage customers to call your company and can only display on devices that can make phone calls. When a potential consumer clicks on your ad, it calls you from their device.

The % New Sessions metric in Google Analytics tells you what percentage of your traffic is made up of new visitors. This metric can be found in the Audience > Overview report.

Pages per Session is a metric in Google Search Console that measures the average number of pages a user views during a single session on a website. A session is a period of time that a user is active on a website, and it ends when the user leaves the website or is inactive for a certain amount of time.

Pageviews is a metric that measures the number of times a page on your website is viewed by visitors. This metric is important because it can give you insights into which pages on your website are popular and which ones are not.

The page load time is the amount of time it takes for a page on your website to load. This metric can be found in the "PageTimings" report in Google Analytics.

Page exits is a metric that measures how many people leave your site from a particular page. This metric can be useful in identifying which pages are commonly used as an exit point from your site.

Organic search is the process of looking up and finding information on the internet using a search engine like Google, Yahoo, or Bing. The term “organic” refers to the fact that you are not using paid advertisements to find this information. According to Google, “organic search is the active verb search, meaning to search for something.”

The Optimization score in Google Ads is a metric that measures how well your account is performing compared to similar accounts. The score is based on a number of factors, including click-through rate, conversion rate, and quality score.

Opportunity-to-Win Ratio is a sales KPI in Salesforce that measures the percentage of opportunities that are converted into sales.

Operating Margin is a financial metric that measures a company's profitability and efficiency by evaluating the ratio of operating income to net sales.

The open email is a Marketo email that allows recipients to click a link to open the email without logging into their Marketo account.

The Number of Deals Closed in HubSpot CRM refers to the total count of deals or sales opportunities that have been successfully closed within the CRM platform. It represents the number of sales transactions that have reached a successful conclusion, resulting in revenue generation for the business.

One of the latest features is the ability to see what new users are doing on your site. This information can be valuable in understanding how new users are finding your site and what they are doing once they arrive.

Net Promoter Score (NPS) measures the likelihood of customers recommending a company's products or services to others.

Net Promoter Score (NPS) in HubSpot CRM is a metric used to measure customer loyalty and satisfaction.

The Mobile speed score in Google Ads is a metric that measures how fast your website loads on mobile devices. A high Mobile speed score indicates that your website loads quickly on mobile devices, while a low score indicates that your website needs improvement in this area. You can use the Mobile speed score to help improve your website's performance on mobile devices and to make sure that your website is delivering a good user experience to mobile visitors.

The mobile-friendly click rate in Google Ads is the percentage of times that people who see your ad on a mobile device click on it.

The term “medium” refers to the way in which a visitor reached your site. The medium is the channel through which the visitor accesses your content. Google Analytics uses a variety of mediums to classify how users reach your site, including

Marketing Qualified Leads (MQL) are potential customers who have shown a certain level of interest in a product or service offered by a company.

Marketing Qualified Leads (MQL) in HubSpot CRM refers to leads or prospects that have been identified as having a higher likelihood of becoming customers based on their engagement with marketing efforts, fit with the target audience, and qualification criteria set by the marketing team.

Marketing Qualified Leads (MQL) in HubSpot Marketing refer to potential customers who have indicated a higher level of interest or engagement with your brand, products, or services.

The Lead-to-Customer Conversion Rate in HubSpot CRM refers to the percentage of leads that successfully convert into paying customers. It measures the effectiveness of converting leads generated through marketing efforts into actual customers within the CRM platform.

Lead Velocity Rate (LVR) in HubSpot CRM is a metric that measures the rate at which leads are being generated and progressing through the sales pipeline over a specific period.

Lead Response Time in HubSpot CRM refers to the duration it takes for a sales representative or team to respond to a new lead or inquiry.

Lead generation refers to the process of capturing information about potential customers or clients who have expressed interest in a company's products or services through filling out a form or providing their contact information.

Lead Conversion Rate in Salesforce is a metric that measures the percentage of leads that are converted into sales opportunities. It is calculated by dividing the number of converted leads by the total number of leads generated.

An invalid click is a click on an ad that was generated by a user who had no intention of interacting with the ad. This could be, for example, a click generated by a robot or a click generated by a user who clicked on the ad by mistake. Invalid clicks can cause problems for advertisers because they can drive up costs without resulting in any real benefit for the advertiser.

There are a few different types of invalid clicks that can occur on Google Ads. Each type of invalid click is defined by a specific set of behaviors that are not in line with Google's advertising policies.

The interaction rate is a metric in Google Ads that measures how often users interact with your ad. This metric includes all kinds of interactions, such as clicks, impressions, and video views. The interaction rate can be a useful metric for assessing the performance of your ad campaign.

Google ads interact with users in a variety of ways. They can be seen on mobile devices, desktop computers, and smartwatches. They are also available for a variety of purposes such as driving traffic to websites and generating sales. Google ads help businesses get the word out about their products and services to potential customers.

InMail Response Rate measures the percentage of recipients who responded to a sponsored InMail message.

InMail Open Rate measures the percentage of recipients who opened a sponsored InMail message. In other words, it indicates the level of engagement with the sponsored InMail campaign and helps marketers to determine the effectiveness of their messaging and targeting.

Impressions are the number of times your ad has been seen. Each time your ad appears on a Google search result page or on a website in the Google Display Network, it's counted as an impression. When calculating your impression share, Google divides the number of impressions you've received by the estimated number of impressions you were eligible to receive. This number is then multiplied by 100 to get a percentage.

Impressions in the Google Search Console refer to the number of times a web page appears in the search results for a specific query.

Impressions in Microsoft ads refer to the number of times an advertisement is displayed to potential customers. In other words, an impression occurs each time an ad appears on a web page, mobile app, or another digital medium where the ad is placed.

Gross Margin is a financial metric that indicates how much money a company has left after accounting for the costs associated with producing and selling its products or services.

First Response Time (FRT) measures the time between when a customer submits a request and when the customer support team responds for the first time.

CTR (click-through rate) tells you how often people who see your ad end up clicking it. A high CTR means that your ad is relevant and appealing to your target audience.

Engagements are measured by the number of times an ad is clicked on, or by the amount of time that an ad is viewed.

The Engagement rate in Google Ads is a metric that measures how often users interact with your ad. This can include actions such as clicks, impressions, or video views. This metric can be useful in determining the effectiveness of your ad campaign and whether or not it is reaching your target audience.

The Engagement Rate is the percentage of people who interacted with an ad (by clicking, liking, sharing, commenting, etc.) divided by the total number of impressions the ad received.