1.What are the Engagements in Google Ads?
Google Ads offers various types of ad engagements, including
-Search: These are the ads that appear when someone uses a search engine, such as Google, to look for something.
-Display: These ads appear on websites, apps, and videos across the internet.
-Video: These are the ads that appear before, during, or after a video on YouTube or another video site.
Engagements are measured by the number of times an ad is clicked on, or by the amount of time that an ad is viewed.
2.Why are the Engagements in Google Ads important?
As a business, it's important to track your customer engagement so you can see what's working and what's not. Google Ads is a great way to do this, and the Engagements metric is a key performance indicator (KPI) that can help you measure your success.
Engagements are defined as any click on your ad, whether it's a click-through to your website or a call to your business. So, if someone sees your ad and clicks on it, that's an engagement.
Engagements are important because they show you how interested people are in your ad. If you're getting a lot of engagement, that means people are interested in what you're offering. And if you're not getting much engagement, that could mean your ad isn't relevant to your audience or that it's not well-designed.
3.List some examples of Engagements related KPI's in Google Ads?
There are a variety of key performance indicators (KPIs) that you can track in Google Ads to measure the success of your engagement campaigns. Some examples of engagement KPIs include:
-Number of ad interactions (e.g. clicks, video views, etc.)
-Number of leads generated
-Number of sales generated
-Cost per lead
-Cost per sale
By tracking these KPIs, you can gauge the effectiveness of your engagement campaigns and make necessary adjustments to improve your results.
4.What impacts Engagements in Google Ads?
Engagements in Google Ads can be impacted by a variety of factors, including the quality of your ad content, the relevance of your keywords, and the targeting options you select. In addition, Engagements may also be influenced by the user's search intent and previous Engagements with your brand.
To ensure optimal Engagement in Google Ads, it is important to continually test and refine your ad campaigns. By constantly experimenting with different ad copy, keywords, and targeting options, you can fine-tune your campaigns for maximum Engagement.
Reference 1: https://support.google.com/google-ads/answer/6156146?hl=en
Reference 2: https://support.google.com/google-ads/answer/9234180?hl=en
