1.What are the Page Exits in Google Analytics?
In Google Analytics, page exits is a metric that measures how many people leave your site from a particular page. This metric can be useful in identifying which pages are commonly used as an exit point from your site.
To find the page exits metric, go to the Behavior section of your Google Analytics dashboard. Then, click on Site Content and finally, All Pages. From there, you will be able to see the page exits metric for all the pages on your site.
Keep in mind that a high page exit rate is not necessarily a bad thing. For example, if someone is exiting your site from your contact page, that may mean they were able to find the information they were looking for and are now ready to reach out to you. In other words, a high page exit rate can actually be a good thing!
2.Why is the Page Exits in Google Analytics important?
Google Analytics is a powerful tool that can help you track and analyze your website traffic. One of the key metric that you can track with Google Analytics is the "Page Exits" metric. This metric can be found under the "Behavior" section of Google Analytics.
The Page Exits metric is important because it tells you how many people are leaving your website from a particular page. If you have a high Page Exit rate, it means that people are leaving your website after visiting that page. This could be an indication that the page is not relevant to their interests or that it is not well designed.
High Page Exit rates can be a problem because it can lead to people leaving your website before they have a chance to convert into a lead or a customer.
3.List some examples of Page Exits related KPI's in Google Analytics?
There are a number of page exit KPIs that you can measure in Google Analytics. Some of the most common include:
-The number of exits from a page
-The percentage of exits from a page
-The number of unique pageviews
-The time spent on a page
-The bounce rate
4.What impacts Page Exits in Google Analytics?
There are a number of factors that can impact page exits in Google Analytics.
- Site structure: If your website is difficult to navigate, users will likely leave before they find what they're looking for.
- Page load time: If your pages take too long to load, users will again get frustrated and leave.
- Content: If your content is poorly written or uninteresting, users will likely bail out before they get to the end.
- CTA: If your call-to-action is unclear or ineffective, users may not know what to do next, causing them to leave the page.
These are just a few of the most common factors that can impact page exits.
Reference 1: https://support.google.com/analytics/answer/11080047?hl=en
Reference 2: https://insights.quiet.ly/blog/understanding-google-analytics-average-time-on-page/
