1.What are the Interactions in Google Ads?
Google ads interact with users in a variety of ways. They can be seen on mobile devices, desktop computers, and smartwatches. They are also available for a variety of purposes such as driving traffic to websites and generating sales. Google ads help businesses get the word out about their products and services to potential customers.
2.Why are Interactions in Google Ads important?
Google ads are a great way to reach your target audience, but they can be expensive if you don't know what you're doing. This article will help you understand how to use interactions in Google Ads to get the most out of your marketing budget.
The three main types of interactions in Google Ads are clicks, impressions, and conversions. In order to measure the effectiveness of a campaign, it is important to take each into account. For example, if someone clicks on an ad but doesn't convert (buy the product or service), then that click was a waste of money and should be eliminated from future campaigns.
3.List some examples of Interactions related KPI's in Google Ads?
-The number of clicks on a link to your website or mobile app
-The number of times a user clicked on an ad and then visited your website or mobile app to do something
-The number of times a user clicked on an ad and then showed interest in your product by adding it to their cart, signing up for a newsletter, or downloading content.
Reference 1: https://support.google.com/google-ads/answer/6162977?hl=en
Reference 2: https://support.google.com/google-ads/answer/6281923?hl=en