1.What is the Medium in Google Analytics?
The term “medium” refers to the way in which a visitor reached your site. The medium is the channel through which the visitor accesses your content. Google Analytics uses a variety of mediums to classify how users reach your site, including.
- Direct traffic: Users who typed your URL directly into their browser, or who had your URL saved as a bookmark.
- Referral traffic: Users who clicked on a link to your site from another site.
- Organic traffic: Users who found your site through a search engine.
- Social traffic: Users who found your site through a social media platform.
- Paid traffic: Users who clicked on an ad that led them to your site.
2.Why is the Medium in Google Analytics important?
Google Analytics is a powerful tool that can give you a lot of insights into your website traffic. One of the things you can track with Google Analytics is the source of your traffic, and one of the options for the source is "medium."
So why is the medium important? The answer is that it can help you understand how your users are finding your site. Are they coming from an organic search? A paid ad? A social media post? Knowing the answer to this question can help you adjust your marketing strategy to better target your audience.
If you're not sure how to find the medium in Google Analytics, don't worry - we'll show you how. Just follow the steps below and you'll be on your way to better understanding your traffic.
3.List some examples of Medium related KPI's in Google Analytics?
There are a few different Medium KPIs in Google Analytics. These include:
- Sessions: This is the total number of times your site was accessed via Medium.
- Pageviews: This is the total number of pages that were viewed on your site via Medium.
- Time on Site: This is the average amount of time that visitors spent on your site.
- Pages per Session: This is the average number of pages that were viewed per session.
- Bounce Rate: This is the percentage of visitors who only viewed one page on your site.
These are just a few of the Medium KPI in Google Analytics. You can use these metrics to gauge the success of your Medium campaigns and make necessary adjustments to improve your results.
4.What impacts Medium in Google Analytics?
When it comes to understanding your website traffic, Google Analytics is one of the most powerful tools at your disposal. But did you know that you can also use Google Analytics to track your Medium traffic?
Medium is a popular blogging platform that allows users to publish articles on a variety of topics. When someone reads one of your articles on Medium, they generate a "view" that is tracked in Google Analytics. By understanding the Medium traffic coming to your website, you can get a better sense of where your readers are coming from and what type of content they're interested in.
To see your Medium traffic in Google Analytics, simply go to your "Acquisition" tab and select "Medium" from the list of traffic sources. From there, you can see how many views you're getting from Medium and which articles are being read the most.
Reference 1: https://support.google.com/analytics/answer/1033173?hl=en
Reference 2: https://www.propellernet.co.uk/what-is-the-difference-between-source-medium-in-google-analytics
