1.What are the Organic Searches in Google Analytics?
Organic search is the process of looking up and finding information on the internet using a search engine like Google, Yahoo, or Bing. The term “organic” refers to the fact that you are not using paid advertisements to find this information. According to Google, “organic search is the active verb search, meaning to search for something.”
In Google Analytics, there are two types of searches: organic and paid. Paid searches are easy to spot because they are labeled as “ad” next to the result. Organic searches are the results that appear below the paid advertisements.
2.Why is the Organic Searches in Google Analytics important?
Organic search is the process of looking up and finding information on the internet using a search engine like Google, Yahoo, or Bing. The term “organic” refers to the fact that you are not using paid advertisements to find this information. According to Google, “organic search is the active verb search, meaning to search for something.”
In Google Analytics, there are two types of searches: organic and paid. Paid searches are easy to spot because they are labeled as “ad” next to the result. Organic searches are the results that appear below the paid advertisements.
3.List some examples of Organic Searches related KPI's in Google Analytics?
The following are some examples of organic search KPIs in Google Analytics:
-Number of organic searches
-Number of organic sessions
-Number of organic pageviews
-Organic search conversion rate
-Average organic search position
4.What impacts Organic Searches in Google Analytics?
There are many factors that impact organic searches in Google Analytics. The most important factor is the quality of your website's content. If your website has high-quality, relevant content, it is more likely to rank higher in search engine results pages (SERPs). Other factors that can impact your organic search results include your website's design, load time, and mobile-friendliness.
Another factor that can impact your organic search results is your website's authority. Authority is determined by factors like inbound links and social media signals. The more authoritative your website is, the more likely it is to rank higher in SERPs.
Finally, your website's history can also impact your organic search results. If you have a well-established website with a good track record, you are more likely to rank higher than a new website with no history.
Reference 1: https://support.google.com/google-ads/answer/6054492?hl=en
Reference 2: https://blog.hubspot.com/marketing/organic-search-definition-100-words
