1.What are the Impressions in the google search console?
Impressions in the Google Search Console refer to the number of times a web page appears in the search results for a specific query. In other words, it's the number of times a web page appears on the search engine results page (SERP) regardless of whether the user clicks on it or not. An impression is counted when Google's algorithm selects a web page as a potential match for a user's query and displays it in the search results.
2.Why assigning Impressions in the google search console important?
Assigning impressions in the Google Search Console is important because it helps website owners and marketers understand how their pages are performing in the search engine results. By tracking impressions, website owners can determine whether their website is being found by potential visitors and how often. This information can then be used to optimize the website's content, improve its ranking in the search results, and increase traffic.
3.List some examples of Impressions related KPI's in google search console.
Some examples of impressions KPIs in Google Search Console include
- Total impressions: The total number of times a web page appears in the search results for a specific query.
- Click-through rate (CTR): The percentage of impressions that resulted in a click to the website.
- Average position: The average ranking of a web page in the search results for a specific query.
- Top queries: The most common queries that led to the web page being shown in the search results.
4.What impacts Impressions in the google search console?
Several factors can impact impressions in the Google Search Console, including
- Keyword relevance: Pages that are optimized for specific keywords are more likely to appear in the search results for those queries, increasing their impressions.
- Content quality: Pages with high-quality, informative content are more likely to be selected by Google's algorithm for relevant queries, increasing their impressions.
- Backlinks: Pages with a high number of quality backlinks from other websites are more likely to be seen as authoritative by Google, increasing their impressions.
- Technical SEO: Pages with good technical SEO, such as fast load times and mobile-friendliness, are more likely to be selected by Google's algorithm, increasing their impressions.
Reference 1: https://support.google.com/webmasters/answer/7042828?hl=en
