Glossary on Revlitix

The Email Soft Bounce is a message that is returned to the sender because the recipient's mailbox is full or temporarily unavailable. A soft bounce might also happen if the email message is too large for the recipient's mailbox. Soft bounces are generally not permanent and can often be resolved by resending the email message at a later time.

Email Delivered tracks how many of your emails were successfully delivered to recipients inboxes.

The email bounced in Marketo error occurs when an email is sent to an address that is no longer active or does not exist. This can happen for a variety of reasons, such as:

Deal Stage Conversion Rate in HubSpot CRM refers to the percentage of deals that successfully move from one stage of the sales pipeline to the next.

Customer Support Tickets Resolved is a KPI that measures the number of customer support tickets that are resolved within a specific time frame in Salesforce.

The Customer Support Resolution Time in Salesforce is the time taken to resolve a customer's support issue, from the time the issue is reported to the time it is fully resolved.

Customer Satisfaction (CSAT) measures how satisfied customers are with a company's products or services.

Customer Retention Rate (CRR) is a metric that measures the percentage of customers who continue to do business with a company over a given period of time.

Customer Retention Rate (CRR) in HubSpot CRM is a metric that measures the percentage of customers a business retains over a specific period.

Customer Lifetime Value (CLV) in HubSpot CRM refers to the predicted net profit that a business can expect to generate from a customer throughout their entire relationship with the company. It represents the total value that a customer brings to a business over their lifetime as a customer. CLV takes into account the revenue generated from repeat purchases, upselling or cross-selling opportunities, and customer retention.

Customer Complaints Resolved in Salesforce refer to the number of customer complaints that have been resolved within a specific period of time using the Salesforce platform.

Customer Acquisition Cost (CAC) is a metric that measures the cost associated with acquiring a new customer.

Customer Acquisition Cost (CAC) in HubSpot CRM refers to the total cost incurred by a business to acquire a new customer through its sales and marketing efforts within the CRM platform.

Customer Acquisition Cost (CAC) in HubSpot Marketing refers to the average cost incurred by a company to acquire a new customer through marketing and sales efforts. It represents the total expenses attributed to marketing and sales activities divided by the number of new customers acquired within a specific period.

There is no definitive answer to this question as the cost/conversion in Google Ads can vary greatly depending on a number of factors, including your business's industry, target audience, and more. However, there are some general guidelines you can follow to get an idea of what you can expect to pay for each conversion.

The Cost per conversion (CPA) in Microsoft ads refers to the average cost incurred to generate a single conversion, such as a purchase or a form submission.

Cost per thousand impressions (CPM) measures the cost of displaying an ad one thousand times on a website or app. CPM is calculated by dividing the total cost of the ad by the number of impressions, then multiplying by 1000. This metric is commonly used in display advertising where advertisers pay for ad space on websites, and the ad is displayed to users as they browse.

Cost Per Lead (CPL) in HubSpot Marketing is a metric that measures the average cost incurred for generating a single lead through your marketing efforts. It calculates the amount of money you spend on marketing activities, such as advertising, content creation, and lead generation campaigns, divided by the number of leads generated.

Cost per impression (CPM) is the cost an advertiser pays per one thousand impressions of their ad on LinkedIn. An impression occurs each time an ad is displayed to a user, regardless of whether the user clicks on it or not.

Cost per click (CPC) in Microsoft ads refers to the amount an advertiser pays each time a user clicks on their ad.

Cost per Click (CPC) is the amount an advertiser pays for each click on their ad. This metric is calculated by dividing the total cost of the campaign by the total number of clicks received.

Conversions in Google Ads is a metric that measures the number of times a user completes a desired action after clicking on an ad. This could be anything from making a purchase to signing up for a newsletter. Conversions are important because they show how effective an ad campaign is at driving results.

Conversions refers to the number of times a user completes a desired action on your website after clicking on your search result. The desired action could be a purchase, a newsletter sign-up, a contact form submission, or any other goal you've set for your website.

Conversion rates in HubSpot Marketing refer to the percentage of website visitors who complete a desired action or goal on your website, such as making a purchase, filling out a form, subscribing to a newsletter, or downloading a resource.

The Conversion rate (CVR) in Microsoft ads refers to the percentage of users who complete a desired action, such as making a purchase or filling out a form, after clicking on an ad.

The conversion rate in Google Ads is the number of conversions divided by the number of clicks on your ad. A conversion can be a purchase, a sign-up, or any other action that you want your customers to take. The conversion rate is a good way to measure how effective your ad is in getting people to take the desired action.

Conversion Rate measures the percentage of users who completed a desired action, such as filling out a form or making a purchase, after clicking on an ad.

Clicks in Google Ads refer to the number of times users have clicked on an ad.

Clicks in the Google Search Console refer to the number of times users clicked on a website's link in the search engine results page (SERP) after performing a search. It is the metric that shows how many users visited your website after clicking the search result.

Click-through rate (CTR) in Microsoft ads refers to the ratio of clicks that an ad receives compared to the number of times it is shown.

Click-through rate (CTR) refers to the percentage of clicks a website or webpage receives, out of the total number of impressions or views it gets on Google Search results pages.

Click share is a metric in Microsoft ads that measures the percentage of clicks an ad received compared to the total number of clicks it was eligible to receive. It provides advertisers with insights into how well their ads are performing compared to the competition and the potential to improve their ad's click-through rate.

The Click Link is a Marketo feature that allows you to track clicks on links in your emails. Marketo will automatically insert a tracking code into any links you include in your emails, so you can see how many people are clicking on them. You can also use the Click Link to redirect people to a different page, or to a different website altogether.

The Click Email is a type of email that allows you to track how many recipients click on a link in your email.

The Churn Rate is the percentage of customers who have discontinued their relationship with a company over a specific period. In Salesforce, it refers to the rate at which customers stop using a company's products or services.

The CTR (click-through rate) is a key metric in Google Ads. It is a measure of how often people who see your ad end up clicking on it. A high CTR means that your ad is relevant and effective, while a low CTR can indicate that your ad is not well-targeted or that it is not compelling enough to encourage people to click.

Click-Through Rate (CTR) is a metric that measures the percentage of clicks an ad receives compared to the number of times it was displayed to users.‍

Win Rate in HubSpot CRM is a metric that measures the percentage of sales opportunities or deals that are successfully won or closed within a given period. It represents the effectiveness and success rate of the sales team in converting leads into customers. Win Rate is calculated by dividing the number of won deals by the total number of deals and multiplying the result by 100.

Churn Rate in HubSpot CRM refers to the rate at which customers or subscribers discontinue their relationship with a business or cancel their subscription to a product or service.

The CPM in Google Ads is the cost-per-mille or the cost of your ad for every 1,000 impressions. This metric is used to measure the effectiveness of your ad campaign and to determine how much you should spend on your ads. A high CPM means that your ad is performing well and is getting a lot of clicks. A low CPM means that your ad is not performing as well and needs to be improved.‍

The "bounces" in Google Analytics refer to the number of visitors who came to your website and then left without viewing any other pages.