1.What is the Unsubscribe Email in Marketo?
The Unsubscribe Email is a type of email that is used to unsubscribe a recipient from your Marketo account. This email is sent to the recipient when they click on the "Unsubscribe" link in an email that was sent to them from Marketo. When the recipient clicks on this link, they are taken to a page where they can confirm their unsubscription. Once the recipient has confirmed their unsubscription, they will no longer receive any emails from your Marketo account.
2.Why is the Unsubscribe Email in Marketo important?
The unsubscribe email is an important part of Marketo's email marketing system. It allows subscribers to unsubscribe from your email list if they no longer wish to receive your emails.
The unsubscribe email also allows you to keep your email list clean and up-to-date. It helps you to avoid sending emails to people who are no longer interested in receiving them, which can save you time and money.
Most importantly, the unsubscribe email helps you to respect the rights of your subscribers. It allows them to easily opt-out of your emails if they no longer wish to receive them, without having to go through the hassle of contacting you directly.
If you're not using the unsubscribe email in Marketo, you're missing out on an important tool that can help you to improve your email marketing.
3.List some examples of Unsubscribed Email KPI's in Marketo?
There are a few different metrics you can use to gauge the success of your unsubscribe emails in Marketo. Some of the most important ones include the following:
• Delivery rate: This is the percentage of your emails that are actually delivered to subscribers. A high delivery rate means that your unsubscribe emails are getting through to your intended audience.
• Open rate: This is the percentage of subscribers who open your email. A high open rate means that your email is relevant and engaging.
• Click-through rate: This is the percentage of subscribers who click on a link in your email. A high click-through rate means that your email is effective in driving subscribers to take action.
• unsubscribe rate: This is the percentage of subscribers who unsubscribe from your list after receiving your email.
4.What impacts Unsubscribed Emails in Marketo?
The frequency of unsubscribe emails can have a significant impact on your results in Marketo. If you send too many emails, you run the risk of your recipients getting overwhelmed and unsubscribing. On the other hand, if you don't send enough emails, you may not be able to keep your recipients engaged.
There are a few key things to keep in mind when setting the frequency of your unsubscribe emails:
-The age of your recipients: Younger recipients are generally more engaged and have a higher tolerance for email frequency than older recipients.
-The type of content you're sending: If you're sending high-quality, relevant content, your recipients will be more likely to stay subscribed. However, if you're sending spammy or irrelevant content, your recipients will be more likely to unsubscribe.
Reference 1: https://nation.marketo.com/t5/product-discussions/unsubscribe-in-marketo/td-p/45445
