1.What is the Email Soft Bounce in Marketo?
The Email Soft Bounce is a message that is returned to the sender because the recipient's mailbox is full or temporarily unavailable. A soft bounce might also happen if the email message is too large for the recipient's mailbox. Soft bounces are generally not permanent and can often be resolved by resending the email message at a later time.
If you're seeing a lot of soft bounces in your Marketo account, there are a few things you can do to reduce them. First, you can try to segment your list so that you're not sending emails to people who are unlikely to open them. You can also try to reduce the size of your emails by including fewer images and attachments. Finally, you can talk to your ESP about increasing the size of your sending limit.
2.Why is the Email Soft Bounce in Marketo important?
The Email Soft Bounce in Marketo is used to track bounced emails. This is important because it allows you to see which emails are not being delivered and take action to correct the issue. The Email Soft Bounce is also used to determine whether an email should be sent to a different address or not. This is important because it can help you avoid sending emails to addresses that are no longer active.
3.List some examples of Email Soft Bounce KPI's in Marketo?
Email soft bounce KPI in Marketo can include metrics such as deliverability rate, open rate, click-through rate, and unsubscribe rate. Additionally, you can also track abuse complaints, spam reports, and bounced emails. By tracking these KPIs, you can ensure that your email campaigns are successful and that your recipients are engaged.
4.What impacts Email Soft Bounce in Marketo?
Marketo's Email Soft Bounce feature is designed to automatically paused an email campaign after a certain number of soft bounces have occurred. This is done in order to protect the sender's reputation and to prevent the campaign from being flagged as spam. There are a few different factors that can impact Email Soft Bounce in Marketo, which we'll discuss in more detail below.
One of the biggest factors is the type of email address that is being used. If an email address is invalid or doesn't exist, then it's likely that the email will soft bounce. Additionally, if an email address is over quota or if the mailbox is full, this can also cause a soft bounce.
Reference 1: https://www.linkedin.com/pulse/understanding-marketo-deliverability-metrics-anne-angele
