1.What is the Email Delivery in Marketo?
Marketo is an email marketing platform that enables businesses to create and send newsletters, promotional messages, and other types of email campaigns. It includes a feature called Email Delivered, which tracks how many of your emails were successfully delivered to recipients' inboxes.
The Email Delivered feature can be found in the Reports section of Marketo. To view your Email Delivered reports, go to the Reports tab and click on the Email Delivered tab. There, you'll see a report of all the email campaigns that you've sent through Marketo, as well as the percentage of each campaign that was successfully delivered to recipients' inboxes.
Email Delivered is a valuable metric to track because it helps you gauge the effectiveness of your email campaigns.
2.Why is the Email Delivery in Marketo important?
The Email Delivered in Marketo is an important element of the marketing automation process. This email is sent to a person who has requested more information about a product or service. The email delivers a personalized message that is tailored to the needs of the recipient. The email also includes a call to action, which encourages the recipient to take action.
3.List some examples of Email Delivery related KPI's in Marketo?
Email Delivered: The number of emails that were successfully delivered to the recipients inboxes
Bounced: The number of emails that could not be delivered due to an error
Clicked: The number of times recipients clicked on a link in the email
Opened: The number of times recipients opened the email
Unsubscribed: The number of recipients who clicked the unsubscribe link
Marketo's deliverability rate is the percentage of emails that were successfully delivered out of the total number of emails sent.
4.What impacts Email Delivery in Marketo?
Marketo's Email Deliverability Whitepaper covers the impacts to Email Delivered in Marketo.
The main topics are:
- How Email Deliverability is Affected by Sender Score
- How Deliverability is Measured
- What is a Good Deliverability Rate
- How to Improve Email Deliverability
Each of these topics is explained in detail, with supporting data and examples. This whitepaper is a valuable resource for anyone who wants to improve their email deliverability rate.
Reference 1: https://nation.marketo.com/t5/product-discussions/was-delivered-email-vs-was-sent-email/td-p/325323
Reference 2: https://www.linkedin.com/pulse/understanding-marketo-deliverability-metrics-anne-angele/
