1.What is the Email Bounced in Marketo?
The email bounced in Marketo error occurs when an email is sent to an address that is no longer active or does not exist. This can happen for a variety of reasons, such as:
-The email address was entered incorrectly
-The email address no longer exists
-The email address has been deactivated
-The email address is invalid
If you see this error, there are a few things you can do to fix it. First, check to make sure the email address is entered correctly. If it is, then you'll need to update the email address in your Marketo account. You can do this by going to the contact's record and clicking the "UpdateEmail" button.
Once you've updated the email address, you should be able to send emails to the contact without any issues.
2.Why is the Email Bounced in Marketo important?
The email bounced in Marketo is important because it allows you to track when an email is sent to an invalid address. This can be helpful in a number of ways, such as helping you to identify potential errors in your email list or providing you with insight into how many people are actually receiving your emails. Additionally, the email bounced in Marketo can also provide you with valuable information about the email address itself, such as whether it is a valid address or not.
3.List some examples of Email Bounced related KPI's in Marketo?
There are several Email Bounced KPIs example in Marketo:
-The percentage of emails that are delivered to the recipient's inbox.
-The percentage of emails that are opened by the recipient.
-The percentage of emails that are clicked by the recipient.
-The percentage of emails that are replied to by the recipient.
-The percentage of emails that are forwarded by the recipient.
-The percentage of emails that are designated as spam by the recipient's email client.
-The number of unsubscribes generated by the email campaign.
-The number of complaints generated by the email campaign.
-The number of bounced emails.
4.What impacts Email Bounces in Marketo?
There are many reasons why an email may bounce when sent through Marketo. Some of the most common reasons include:
- The email address is invalid
- The email address is registered to a free email service (e.g. Gmail, Yahoo, etc.)
- The email address is registered to a disposable email service
- The email address is on a suppressor list
- The server is experiencing an issue
If you are experiencing high email bounce rates, it is important to investigate the cause so that you can take steps to mitigate the issue.
Reference 2: https://nation.marketo.com/t5/product-discussions/what-are-the-email-bounced-categories/td-p/106201
