1.What is the Sponsored InMail Conversion Rate in LinkedIn Ads?
Sponsored InMail Conversion Rate measures the percentage of users who completed a desired action after clicking on a Sponsored InMail ad. The action can include filling out a form, subscribing to a service, or making a purchase.
2.Why assigning a Sponsored InMail Conversion Rate in LinkedIn Ads important?
Assigning a Sponsored InMail Conversion Rate in LinkedIn Ads is important because it helps advertisers measure the effectiveness of their InMail campaigns in terms of driving conversions. By monitoring this KPI, advertisers can identify what is working and what is not working in their campaigns and make adjustments to optimize their conversion rates.
3.List some examples of Sponsored InMail Conversion Rate KPI's in LinkedIn Ads.
Some examples of Sponsored InMail Conversion Rate KPI in LinkedIn Ads include
- Percentage of users who clicked on the ad and completed the desired action
- Percentage of users who clicked on the ad and completed a purchase
- Percentage of users who clicked on the ad and subscribed to a service or newsletter
- Percentage of users who clicked on the ad and downloaded a whitepaper or e-book.
4.What impacts Sponsored InMail Conversion Rate in LinkedIn Ads?
Several factors can impact the Sponsored InMail Conversion Rate in LinkedIn Ads. These include:
- Relevance of message: the message needs to be personalized and relevant to the recipient, or they may not engage with it, leading to a lower conversion rate.
- Call-to-action (CTA): the CTA should be clear and compelling, encouraging users to take the desired action.
- Landing page experience: the landing page should be relevant to the message and the CTA, providing users with a seamless experience and making it easy for them to take the desired action.
- Quality of content: well-crafted messages that are visually appealing and contain a clear call to action can lead to higher engagement rates and conversion rates.
