1.What are the Sessions per User in Google Analytics?
In Google Analytics, the Sessions per User metric is a measure of the average number of sessions that each user had during the selected time period. This metric can be useful for understanding how engaged your users are with your website or app.
To find the Sessions per User metric, go to the Audience section of Google Analytics and then click on the Behavior tab. The Sessions per User metric will be under the Engagement section.
2.Why are the Sessions per User in Google Analytics important?
The Sessions per User metric in Google Analytics is a valuable piece of data to track as it can give you insights into the overall engagement of your website or app. If you see a low Sessions per User number, it could be an indication that your content is not compelling enough to keep users coming back. Conversely, a high Sessions per User number could mean that your content is engaging and users are finding value in what you have to offer.
This metric is also important to track because it can help you determine the effectiveness of your marketing and advertising campaigns. If you see a decrease in Sessions per User after launching a new marketing campaign, it could be an indication that the campaign is not resonating with your audience.
3.How can you leverage Sessions per User KPI in Google Analytics.
There are a variety of KPIs that you can track in Google Analytics depending on your business goals. One of the most important KPIs is Sessions per User, which measures the average number of sessions that each user has on your website.
This KPI is important because it helps you understand how engaged your users are with your site. If you have a high average number of sessions per user, it means that your users are coming back to your site frequently and spending a lot of time on it. This is generally a good sign that you're providing valuable content or services that your users find useful.
There are a few different ways to measure Sessions per User in Google Analytics. One way is to look at the average number of sessions per user for all of your users.
4.What impacts Sessions per User in Google Analytics?
There are a number of factors that can impact Sessions per User in Google Analytics.
These can include the type of device being used, the geographic location of the user, the time of day, and more.
As a result, it can be difficult to identify the exact causes of fluctuations in Sessions per User. One way to help identify the causes of fluctuations is to look at other metrics in Google Analytics at the same time.
For example, if you see a decrease in Sessions per User, you can also look at the number of Pageviews per Session and the Average Session Duration to see if there are any patterns. If you see that Pageviews per Session and Average Session Duration also decrease, then it's likely that the change in Sessions per User is due to a decrease in traffic.
Reference 1: https://support.google.com/analytics/answer/1032796?hl=en
Reference 2:https://metriclabs.com.au/glossary/analytics-metrics/number-of-sessions-per-user/
