1.What are the Sessions in Google Analytics?
Sessions are the total number of interactions that a user has with your website in a given period of time. This includes things like page views, events, and conversions. Sessions give you a good idea of how engaged a user is with your website and how much they interact with it.
But if you're not familiar with the terminology, it can be difficult to understand what all the different data points mean.
2.List some examples of Sessions KPI's in Google Analytics?
There are many different types of KPIs that you can track in Google Analytics, depending on your goals and objectives. However, some of the most common KPIs for session data include:
- Session duration: This metric tells you how long, on average, users spend on your site during a single session.
- Pages per session: This metric tells you how many pages, on average, users view during a single session.
- Bounce rate: This metric tells you what percentage of users leave your site after viewing only a single page.
- Goals completed: This metric tells you how many users completed a goal that you've set up in Google Analytics (such as filling out a contact form or making a purchase).
tracking KPIs is important because it allows you to see how well your website is performing and where you can make improvements.
3.What impacts Sessions in Google Analytics?
There are a number of factors that impact sessions in Google Analytics, including but not limited to:
- The amount of traffic to your site
- The number of active users on your site
- The number of new users on your site
- The number of returning users on your site
- The number of pageviews per session
- The average session duration
All of these factors can impact the number of sessions recorded in Google Analytics. If you want to get an accurate picture of your traffic, it's important to take all of these factors into account.
Reference 1: https://support.google.com/analytics/answer/2731565?hl=en#zippy=%2Cin-this-article
Reference 2: https://support.google.com/analytics/answer/9191807?hl=en
