1.What is the Session Duration in Google Analytics?
The session duration in Google Analytics is the length of time that a user spends on your website during a single session. This metric helps you understand how engaged users are with your site and can be used to identify areas of improvement.
To view the session duration in Google Analytics, go to "Behavior" and then "Site Content." From there, you will see the average session duration for your website.
Keep in mind that the session duration can be affected by a number of factors, such as the type of content on your site and the user's internet connection. However, if you see a sudden drop in the average session duration, it's worth investigating to see if there are any changes you can make to improve the user experience on your site.
2.Why is the Session Duration in Google Analytics important?
The Session Duration in Google Analytics is a metric that measures the amount of time a user spends on your website during a session. This metric is important because it gives you an indication of how engaged your users are with your site. If the session duration is low, it may mean that users are not finding your site content interesting or relevant. On the other hand, if the session duration is high, it may mean that users are finding your site content engaging and spending more time on your site.
In addition to the session duration, there are other metrics that you can use to measure user engagement on your site. These include the bounce rate, pageviews per session, and time on the page.
3.List some examples of Session Duration related KPI's in Google Analytics?
Session duration is a metric that measures the amount of time a user spends on your website during a single session. This metric can be used to gauge the overall engagement of your website's visitors.
There are a few different ways to measure session duration in Google Analytics. One way is to look at the average session duration, which gives you an idea of how long users spend on your site on average. Another way to measure session duration is to look at the distribution of session duration, which shows you how many users spend a certain amount of time on your site.
Here are a few examples of session duration KPIs:
- Average session duration
- Distribution of session duration
- Percentage of users who have a session duration of X minutes or more
- Percentage of users who have a session duration of X seconds or more
4.What impacts Session Duration in Google Analytics?
There are a number of factors that can impact session duration in Google Analytics. For example, if your site has a lot of content, viewers may spend more time on it and thus have a longer session duration. Or, if your site is very easy to navigate, viewers may be able to find what they're looking for quickly and move on, resulting in a shorter session duration.
Here are a few other factors that can impact session duration:
- The number of pages viewed during a session
- The amount of time spent on each page
- The number of interactions (e.g., clicks, video plays, etc.)
- The number of events (e.g., downloads, purchases, etc.)
Reference 1: https://support.google.com/analytics/answer/2731565?hl=en#zippy=%2Cin-this-article
Reference 2: https://www.hotjar.com/google-analytics/glossary/session-duration/
