1.What is the Search outranking share in Google Ads?
Search outranking share is the percentage of times your ad appears above the organic search results, also known as "Search Results". The outranking share metric can be found in the "Search Results" report under the "Overview" tab.
2.Why is the Search outranking share in Google Ads important?
There are a number of factors that contribute to how well your ad performs in Google Ads. One of those factors is the "Search outrank share" metric. This metric measures how often your ad appears above the organic search results for a given keyword.
A higher search outrank share means that your ad is appearing more often in a prime position on the search results page, which can lead to more clicks and conversions.
There are a few key things to keep in mind about search outrank share. First, it's important to track this metric over time to see if there are any trends or changes. Second, you should compare your search outrank share to your competitors to see how you're performing in comparison.
3.List some examples of Search outranking share in Google Ads?
1. When someone searches for your brand name, your ad should always show up first. If it doesn’t, that’s a clear sign that you need to improve your SEO.
2. If you’re selling a product or service that’s broadly available, your ad should show up before the organic results for non-branded searches. For example, if someone searches for “buy shoes,” your ad for your online store should appear before the listings for brick-and-mortar stores.
3. Your ad should also show up before the organic results for branded searches that include keywords that are not part of your brand name. For example, if your company is called “Acme Widgets,” your ad should appear before the organic results for searches.
4.What impacts Search outranking share in Google Ads?
A variety of factors impact Search outranking share (SOS) in Google Ads, including but not limited to ad relevance, landing page experience, historical performance, and auction dynamics.
Ad relevance is determined by how well your ad matches the keyword that triggered it. If your ad is not relevant to the keyword, it is less likely to rank high in the search results.
The landing page experience is the quality of the destination URL that your ad sends users to. A poor landing page experience can result in a high bounce rate, which tells Google that users are not finding what they're looking for on your website. A high bounce rate can negatively impact your SOS.
Reference 1: https://support.google.com/google-ads/answer/2579754?hl=en
Reference 2: https://simplesimple.ca/blog/google-outranking-share-marketing-advertising-professionals
