1.What is the CPM in Google Ads?
The CPM in Google Ads is the cost-per-mille or the cost of your ad for every 1,000 impressions. This metric is used to measure the effectiveness of your ad campaign and to determine how much you should spend on your ads. A high CPM means that your ad is performing well and is getting a lot of clicks. A low CPM means that your ad is not performing as well and needs to be improved.
The CPM is an important metric to keep track of because it can help you optimize your ad campaign and get the most out of your budget. If you're not happy with your current CPM, make sure to adjust your ad campaign accordingly.
2.Why is the CPM in Google Ads important?
When it comes to Google Ads, your CPM (cost per thousand impressions) is a key metric to watch. Your CPM tells you how much you're paying for each 1,000 ad impressions your ads receive. In other words, it's a measure of how efficient your ad spend is.
There are a number of factors that can influence your CPM, including your ad quality, your targeting options, and the competition for your ad space. But regardless of the reason, your CPM is an important number to keep an eye on.
If your CPM is too high, it could be eat into your ad budget too quickly. On the other hand, if your CPM is too low, it could mean that your ads aren't being seen by enough people.
3.List some examples of CPM KPI in Google Ads?
Campaign effectiveness in Google Ads is often measured by Marketing Performance Indicators (KPIs). Below are some common KPIs that are used to measure the performance of a Google Ads campaign:
-Cost per mile/cost per thousand impressions (CPM): The amount you pay for 1,000 ad impressions.
-Click-through rate (CTR): The percentage of people who click on your ad after seeing it.
-Conversion rate: The percentage of people who take the desired action after clicking on your ad.
-Average cost-per-click (CPC): The amount you pay for each click on your ad.
There are many other KPIs that can be used to measure the performance of a Google Ads campaign. However, these are some of the most common ones.
Reference 1: https://support.google.com/adsense/answer/18196?hl=en
Reference 2: https://support.google.com/google-ads/answer/6310?hl=en
