1.What is the Cost/Conversion in Google Ads?
Cost/Conversion is what you can expect to pay for each conversion in a google ad campaign.
Generally speaking, the average cost/conversion in Google Ads is between $1 and $2. However, this can vary depending on your business's industry. For example, businesses in the legal industry tend to pay more per conversion, while businesses in the eCommerce industry tend to pay less.
2.Why is the Cost/Conversion in Google Ads important?
When running a Google Ads campaign, it's important to keep an eye on your cost per conversion. This metric will tell you how much you're spending on each conversion, and it can be a helpful way to gauge the success of your campaign. If your cost per conversion is high, it could mean that your campaign is not as successful as it could be. However, if your cost per conversion is low, it could mean that you're wasting money on clicks that aren't converting.
The cost per conversion is important because it can help you to adjust your campaign so that you're spending your money in the most effective way possible. If you're not monitoring your cost per conversion, you could be wasting money on clicks that don't lead to conversions. By keeping an eye on this metric, you can ensure that your Google Ads campaign is as successful as possible
3.List some examples of Cost/Conversion related KPI's in Google Ads?
There are a variety of cost and conversion metrics you can track in Google Ads, including:
-Cost per click (CPC)
-Cost per thousand impressions (CPM)
-Click-through rate (CTR)
-Conversion rate
-Cost per conversion
You can use these metrics to track your progress and optimize your campaigns over time.
4.What impacts Cost/Conversion in Google Ads?
The cost-per-conversion (CPA) is a key metric in Google Ads. This metric measures how much it costs you to generate a conversion, and it’s important to track because it can have a direct impact on your bottom line.
A high CPA means that you’re paying more to generate a conversion, which could be eating into your profits. A low CPA, on the other hand, could be a sign that your campaigns are efficient and effective.
There are a number of factors that can impact your CPA, including your target audience, ad quality, and bid strategy. In this article, we’ll take a closer look at each of these factors and how they can affect your CPA.
Reference 1: https://support.google.com/google-ads/answer/6270625?hl=en
Reference 2: https://support.google.com/google-ads/answer/3419241?hl=en
