A CMO Survey in 2021 revealed that 59% of marketers feel intense pressure from CEOs to prove the impact of their marketing efforts.
Another survey points out that marketers constantly hustle to prove the financial impact of their campaigns.
Simply put, marketers need platforms in the form of SaaS marketing dashboards to help crunch volumes of data that;
- They can present convincingly to the board and C-suite executives
- Offers actionable insights that drive business decisions impacting revenue
An effective marketing analysis dashboard is useful here. It enables marketers to identify and analyze insights that boost conversions, achieve revenue goals, and scale marketing activities.
This article will explore the top factors when choosing marketing dashboard software.
First, let's learn the basics of leveraging the SaaS customer support dashboard to foster accurate decision-making.
How Does Marketing Dashboard Software Foster Accurate Decision-Making?
An ideal marketing analysis dashboard software allows SaaS marketers to collect real-time customer and marketing insights.
Leveraging these insights can foster strategic decision-making because marketers can -
- Assess past and ongoing SaaS marketing activities
The SaaS marketing dashboard will display data on past marketing campaigns, like email open rates or social media engagement. Such inputs help identify strategies that are highly effective in attracting leads.
- Create marketing campaigns that are most relevant to the target market
The SaaS marketing analysis dashboard will let you display and analyze customer demographics and behavior patterns. This data helps tailor campaigns to target customers (like project managers, C-level executives, etc.) in small to medium businesses.
- Analyze data and ask for appropriate marketing budgets from the C-suite
The concrete data on the ROI of previous campaigns enables marketing teams to justify budget requests for future campaigns. For instance, if LinkedIn ads had a high conversion rate, they could propose a budget increase for this channel.
- Deliver high-quality SaaS content and prove its impact on the audience
The marketing dashboard gives you insights into the types of content that performed well. For example, it may reveal that your instructional videos on project management are highly engaging. Accordingly, your content team can focus on producing more of such content types to address customer needs.
- Show marketing's financial impact
Finally, you’d want to see how marketing impacts finances. You can correlate marketing efforts with sales data with a marketing analysis dashboard. For instance, it may show that increased webinar attendance led to a spike in product trials. This can demonstrate marketing's contribution to the company's revenue goals.
This may be why a Gartner report suggests that 32% of CMOs consider marketing analytics the most crucial capability for building powerful marketing strategies.
Let us understand how marketing analysis dashboard software simplifies marketers' hassles.
#1: Offers Improved Visibility
State-of-the-art SaaS marketing dashboards allow tailored visibility and shared insights with everyone in the organization.
As a marketing decision-maker, you can customize dashboard views with campaign summaries to provide an overview of the ongoing marketing activities.
Conversely, your marketing team will have access to detailed customer insights and trends to execute weekly or monthly strategies.
Here's an example.
#2: Ensured High Productivity
Increased visibility into everyday marketing activities lets your team understand and analyze pivotal data points. This, in turn, fuels the development of data-driven strategies and the delivery of peak performance.
Here's an example addressing "how" a dashboard boosts productivity across the SaaS marketing team.
Adopting best practices for marketing dashboards can significantly streamline your team's workflow and enhance productivity. These marketing analytics dashboards allow team members to access crucial data directly, enabling informed decision-making without constant oversight from senior staff.
For example, the online marketing dashboard software could automatically compile data from various campaigns, enabling marketers to quickly assess which strategies are most effective. Your team would spend less time on manual data collection and more on strategic planning and execution.
#3: Save Time With Automation
Marketing dashboard software enhances accurate decision-making by automating data collection and analysis. Since it can automate tasks, it will also save marketers considerable time.
- Data Collection: Stitch and crunch data from multiple sources, such as Google Analytics, Facebook Insights, and other channels, that can be brought to a central platform.
- Data Normalization and Updating: Your marketing analysis dashboard reorganizes data within your database so users can perform further queries and analyses.
- Data Monitoring and Analyzing: Monitor customer behavior, trends, and more as you quickly avail unique recommendations or next-best actions (NBAs).
- Pattern Detection: It highlights crucial data from multiple channels to identify trends and patterns related to customers' interests, behaviors, demographics, and more.
With automation, marketing dashboards can significantly streamline the marketing analytics process. You will have collected and centralized data from various sources like Google Analytics and Facebook Insights.
Next, the SaaS marketing dashboard ensures data normalization for easy querying and continuous updates. It provides real-time monitoring and analysis of customer behavior and trends while detecting patterns. This holistic approach enables marketers to make informed, strategic decisions quickly and efficiently.
Thus, marketers can save a lot of time manually performing these tasks.
How Do You Choose the Right Marketing Dashboard Software for Your SAAS Business Goals?
Selecting a marketing dashboard software for a SaaS company is not a one-size-fits-all approach. Marketers should incorporate different variations to meet the needs of the stakeholders.
For instance, top-level seniors need a snapshot to analyze the impact of SaaS marketing activities on key business goals. They may need to dig deeper into the granular insights.
Conversely, marketing managers need complete data to track crucial KPIs and help the team create effective strategies.
The perfect marketing dashboard software for your business will possess the following features.
#1: It Is Easy to Use
The marketing dashboard tool will be used by marketing team members, senior management executives, and sometimes other departments.
The vital point to understand here is that only some team members are tech-savvy.
An easy-to-use marketing dashboard will determine its adoption success. Here are a few crucial questions to consider to decide its usability.
- Who will use this marketing dashboard tool?
- How tech-savvy are the team members that will use it?
- How often do they need to use the dashboard?
- Do the insights and data need to be stitched from multiple sources?
- What efforts are required to deploy the platform and run it smoothly?
The answer to these questions can help the decision-making process.
#2: It Helps Track the KPIs That Matter the Most
Selecting the best marketing dashboard software is about more than what appears on the surface.
The dashboard should be easy to use and effective enough to track crucial SaaS marketing KPIs that matter to its audience.
For instance, a chief financial officer (CFO) would be interested in KPIs, such as monthly recurring revenue (MRR), customer acquisition cost (CAC), customer lifetime value (CLTV), and more.
Your dashboard should offer customizations that offer a clear view of these metrics, enabling the CFO (audience) to see the value of marketing and make decisions in their favor.
This capability can help marketers leverage the tool to its maximum potential and prove the impact of marketing on SaaS revenue.
So, ensure that the dashboard you choose offers tailored insights in one place based on the audience's requirements.
#3: Easy to Integrate with Other Platforms
The marketing dashboard should integrate with various interactive platforms.
For instance, it should allow integration with Google Ads to visualize paid ads performance, Google Analytics to uncover website insights, and more.
This can help create customized dashboard views and reports without hassles.
For instance, the platform should easily integrate with the common tools shared below.
A. Google Data Studio: This free-of-cost data visualization tool helps turn raw data into easy-to-digest reports. Through pre-built connectors, marketers can sync the data sources into a single, centralized platform, like Google Ads, Google Analytics, or a third party.
Drag and drop visuals, edit content formats, choose brand colors and logos, and add report filters to create exclusive, personalized reports.
Grant editing, view-only, or commenting access based on the team member's role.
B. Tableau: It is a paid intuitive data visualization tool that uses drag-and-drop functions to create slick dashboards incorporating an array of data.
Tableau offers comprehensive overviews for senior management, while managers can delve deeper with granular access to marketing trends and insights.
C. Salesforce: This cloud-based customer relationship management tool allows businesses to store, track, and analyze customer information in a central location.
The insights can be used by several teams, including marketing, sales, and IT, to build great customer experiences.
Why Revlitix is the Complete Marketing Dashboard You’ll Ever Need?
Most marketing dashboard software tools require consistent input from marketers. They also require skilled personnel to check upcoming trends, track marketing campaign performance, and revise/reinvent strategies.
That’s a lot on their plate!
With Revlitix, you get an all-in-one revenue marketing platform powered by advanced analytics that can automate this process.
Let's explore the dashboard.
Revlitix Dashboard
Built and vetted by experts with over 15 years of experience, Revlitix offers a dashboard that gives you comprehensive insights into marketing campaigns.
But then, what about anomalies in the dashboard?
For that, we have Revlitix AI Signals!
Revlitix AI Signals
With Revlitix, we offer an AI Signals feature that enhances the responsiveness and effectiveness of your marketing efforts.
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You can integrate tools like Google Analytics 4, Salesforce, and Google Search Console to automatically alert you of unusual data patterns. This allows you to gain immediate insights into significant deviations in key metrics, such as customer engagement or lead conversion rates, and take proactive steps to address them in real time.
Moreover, with Revlitix, you get -
- There are over 100+ pre-designed, drag-and-drop dashboards with a 30-second set-up (not kidding!). This helps leverage designs instead of creating them from scratch.
- Quick integration with all Martech platforms: Google Ads, Bing Ads, Salesforce, Google Search Console, Google Analytics, Hubspot, Linkedin, etc. This contributes to planning, executing, and measuring campaign results while enhancing their effectiveness.
- No-code, easy-to-use capabilities: You don't have to write a single line of code. The drag-and-drop elements empower users, especially non-tech-savvy professionals, to build the dashboard without hassles.
- KPIs tracking capabilities: This includes customer acquisition cost (CAC), customer lifetime value (CLTV), and more. You can choose the KPIs according to the stakeholders' requirements.
- PLUS - All this is achieved within minutes, saving time and money, usually wasted in building dashboards that no one wants to see.
The best part?
Revlitix offers an advanced marketing analytics dashboard that helps unearth actionable insights from volumes of data across channels within minutes.
This tool can be your one-stop, power-packed platform to steer the team toward revenue goals and prove the impact of marketing on revenue.
Conclusion
A marketing analysis dashboard allows SaaS marketers to visualize, track, and analyze crucial insights to make informed decisions. As discussed, marketers should consider usability, scalability, and metric types when choosing the dashboard.
Deploying Revlitix is a better idea rather than adopting any average dashboard.
Revlitix can help you prove your marketing ROI to the C-suite, save time with automation, and create strategies that align with your SaaS business goals.
Want to know more?
Book a demo with us and our team will guide you
